About us

SOIE encompasses a complete range of premium to basic lingerie, sleepwear, and activewear for women. We celebrate every woman's self-confidence, femininity and make them feel beautiful everyday with the transformative power of our collection. Established in 2011 by Ginza Industries Ltd., SOIE has expanded to over 1000 multi-brand outlets along with having a robust e-commerce & social media presence.

At SOIE, we embrace the magic of the possibilities within everyday life. SOIE is about ‘me’. Thus, it spearheads a fashion consciousness that defines how beautiful it is to be ‘me’ for a whole new generation. Each product is created with this special ‘I love me’ feeling representing our core identity, with a focus on feminine strength, self-confidence and style. Our goal is to create great fit & styling at the best prices that makes every woman feel confident and stylish. With SOIE, you can take home an experience that lets you feel fabulous inside and out, everyday.

With a team of over 4000+ people, Ginza Industries manufactures over 10,000+ products with operations spread across 13 factories. Being the parent company, it independently looks after the manufacturing, tailoring and production of SOIE. The company has its headquarters in Mumbai.

From procuring raw materials to making the final product, the company uses the finest quality materials and undertakes responsible production. Social responsibility is an integral part of the company. The company contributes 2 percent of their sales to support tribal education.